JAKARTA - Gamers and PC enthusiasts should be prepared for a significant increase in the price of graphics cards (GPU) in 2026. According to a recent report, NVIDIA plans to raise the price of the flagship GeForce RTX 5090 to more than 5,000 US dollars (about Rp80 million), or 2.5 times the initial price of the Founders Edition of 1,999 US dollars announced by NVIDIA CEO, Jensen Huang.
This increase is not just empty rumors; AMD is also reportedly going to follow a similar move for their Radeon RX 9000 series. The main cause is the soaring price of GDDR7 and GDDR6 memory due to global supply shortages, which are triggered by high demand from the AI and data center industries.
The DRAM memory crisis is hitting the technology industry. The price of memory modules such as GDDR7 - which is used in the RTX 50 series Blackwell - has risen sharply as memory manufacturers prioritize supply for data center-class AI GPUs that are much more profitable. Memory costs now account for more than 80% of the total cost of producing GPUs. AMD is rumored to have started a gradual price increase starting in January 2026. NVIDIA will follow in February 2026, with price adjustments that could continue every month throughout the year. Some of the manufacturer's partners (AIB) such as ASUS and MSI have already raised the price of custom RTX 5090 models to above 3,000-3,500 US dollars.In addition, NVIDIA is reportedly reducing production of the RTX 50 series (including the RTX 5060 Ti and RTX 5070 Ti) by 30-40% in the first half of 2026 to address memory supply constraints. This could potentially make stocks even scarcer and prices even higher.
For those planning to build or upgrade a high-end gaming PC, 2026 could be a difficult year. The RTX 5090, which was already expensive at the initial price, is now at risk of becoming a "luxury" item that is difficult to reach. Middle-class gamers may have to switch to older models or delay upgrades.
Advice from analysts: If possible, buy a GPU now while stocks are still available at a relatively normal price. This crisis is predicted to last until the end of 2027, with the highest price peak in mid-2026.
While this news is disappointing, the performance of the RTX 50 series - with the Blackwell architecture, DLSS 4, and AI capabilities - remains the best. However, the question now is: Is it worth it with the soaring price? We'll wait for official announcements from NVIDIA and AMD in the coming months.
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