Infinix Note 60 Ultra Makes A Scene: Pininfarina's Design, Italian Luxury Car Studio!

Note 60 Ultra was officially introduced as the first device resulting from collaboration with Pininfarina (photo: x @bheela786)

JAKARTA - Infinix heats up the competition for premium phones with an announcement that immediately pays immediate attention: Note 60 Ultra was officially introduced as the first device in collaboration with Pininfarina, an Italian design house that usually mixes sports cars worth billions.

The device is scheduled to launch in 2026 and is positioned as the beginning of a more luxurious, more detailed, and clearly more ambitious new design era.

The announcement, which was released in early December, shows Infinix's strategy to advance to class through a more artistic design approach.

Pininfarina, which has a long portfolio in creating high-performance vehicles and global automotive icons, is now believed to design the latest visual identity of the Infinix smartphone.

The brand calls this alliance a step to combine engineering precision with an elegant aesthetic that for years has been a hallmark of Pininfarina.

Infinix has not disclosed the technical specifications of Note 60 Ultra. There are no details about the chipset, camera, or screen technology that will be used. However, the company insists that the philosophy of design, creative process, and character of this collaboration will be announced near the launch schedule.

For now, Infinix seems to deliberately foster public curiosity by highlighting elements of creative collaboration, something smartphone manufacturers rarely do in the same price class.

This collaboration is not the first Infinix experiment in the world of automotive design. Previously they had collaborated with BMW DesignWorks for Note 30 VIP Racing Edition and Note 40 Series.

The two series present motorsport-inspired aesthetics, and seem to have successfully encouraged Infinix to look for design partners who are more experienced in creating products with high aesthetic value.

Pininfarina's entry as a new design partner signals that Infinix is reshaping its reputation, from competitive brands in the middle segment to ambitious players in premium classes.

The Note 60 Ultra designed by Pininfarina has the potential to become a device that redefines the direction of the Infinix design in the years to come.

The expectations are pretty clear: Infinix wants to be promoted, and Note 60 Ultra is the first truf card they open. If this collaboration goes according to the narrative built, the 2026 smartphone market could be a new field that is much more competitive than expected