Ulefone Releases Three RugKing Tough Phones, Prices Start At IDR 1.8 Million

RugKing Series Ulefone was originally designed as a device that prioritizes high durability (photo; x @Gizchina)

JAKARTA - Ulefone has again strengthened its tough device portfolio by launching three new models from the RugKing line, namely RugKing 2 Pro, RugKing 3 Pro, and RugKing 4 Pro. The three phones will begin to be marketed on December 8, 2025 through Ulefone's official store at AliExpress with an affordable banderol.

RugKing 2 Pro is priced at 109.99 US dollars (Rp1.8 million), RugKing 3 Pro 119.99 US dollars (Rp1.9 million), while RugKing 4 Pro is the most expensive at a price of 149.99 US dollars () IDR 2.4 million).

The RugKing series was originally designed as a device that prioritizes high durability without sacrificing price affordability. This tradition is passed on to these three latest models, all of which carry IP68 and IP69K certifications as well as military resilience standards of MIL-STD-810H. With this certification, the phone is able to survive exposure to water, dust, collisions, to extreme environmental conditions that users often encounter on the ground.

The three devices come with similar basic features, including underwater camera mode, 120-Lumen intensity flashlights, and Ulfone AI Suite support that expands the device's function for various needs.

Ulefone separates each model based on screen size, memory capacity, camera configuration, and battery capacity so that users can adjust the options to their mobility and durability needs.

Ahead of its first marketing, Ulefone also released three promotional videos featuring RugKing 2 Pro, RugKing 3 Pro, and RugKing 4 Pro capabilities in various outdoor use scenarios.

The video shows the body resistance, the use of underwater cameras, and the ability of a high-power flashlight that characterizes this series. Ulefone stated that the initial sale will be accompanied by special offers for consumers who make purchases through AliExpress.