YOGYAKARTA - Not all flagship smartphones are made with the same focus. Some prioritize gaming performance, some highlight premium designs. However, Huawei Pura 80 Ultra is specially designed for those who want the best photography experience through advanced camera technology.

As the highest model of the Pura 80 series line, Huawei Pura 80 Ultra is officially marketed in Indonesia at prices ranging from Rp22,999,000. Its presence brings new standards in the world of mobile photography thanks to large sensors, flexible lenses, to exclusive features that are usually only on professional cameras.

From Switchable Dual Telephoto, variable aperture, HDR 16EV, to 1-inch sensors, all features are designed to produce high-quality photos and videos. This combination makes the visual experience even more lively. More details, here are the descriptions of the advanced Huawei Pura 80 Ultra technology.

Huawei Pura 80 Ultra introduced the Switchable Dual Telephoto Lens system, the first in the smartphone industry. Two focal length 3,7x mid-telephoto and 9,4x ultra-telephoto were united in a slim camera module with support for an ultra large sensor of 1/1.28 inches. This technology ensures that more light is included so that the photos remain sharp even in minimal light conditions.

Not only ahead of zoom, Pura 80 Ultra is also equipped with 1-inch Ultra Lighting HDR Camera with the largest sensor that Huawei has ever installed on mobile phones. This sensor is capable of capturing up to seven times more light than the previous generation.

The Huawei Pura 80 Ultra is equipped with two telephoto cameras that support different magnifications. The first camera is a telephoto periscope with 3.7x optical zoom and OIS sensor-shift technology. The second camera is more extreme, offering an optical magnification of up to 9.4x, far beyond competitors, which averages only 5-7x.

The combination of these two lenses gives flexibility when taking remote photos and portraits. As a result, the bokeh photo looks more natural and zoom photos have extraordinary details. For photography lovers, this feature is clearly an added value.

The majority of modern smartphones use fixed aperture. However, Huawei Pura 80 Ultra presents variable aperture that can be arranged from f/1.6 to f/4.0. With this feature, users are free to choose the level of lighting and the effects of bokeh as needed.

When used for portrait photos, large aperture makes the background more blur and the subject more prominent. On the other hand, small apertures can help produce bright night photos, details, and minimal noise. This technology makes the Pura 80 Ultra camera more flexible like the DSLR camera.

Huawei claims that Pura 80 Ultra is able to achieve HDR capabilities up to 16EV. This figure is said to be 15 times better than its competitors in the flagship smartphone market. With this capability, this smartphone can balance the light and shadow perfectly.

Photo results look natural with accurate colors, balanced contrast, and details maintained both in dark and bright areas. The ability of this HDR class is usually only found on professional cameras, so its presence on smartphones is clearly a major breakthrough.

The main Huawei Pura 80 Ultra camera uses a 1-inch sensor, which is said to be one of the largest sensors in the smartphone industry. Although Huawei did not officially mention it, it is estimated that this sensor is Sony IMX989. This large sensor is capable of capturing more light, producing sharp, clear, and full of detail photos.

Thanks to this sensor, the quality of night photos increased dramatically with minimal noise. Color looks more lively, dynamic range is wider, and fine details are maintained. In other words, Huawei Pura 80 Ultra presents a photography experience that is very close to professional cameras in the form of smartphones.

For photography lovers and users who want a versatile premium device, Huawei Pura 80 Ultra is clearly one of the best options in the market. With the combination of the latest camera performance and technology, this smartphone really deserves to be called a professional camera in hand.


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