Ralph Lauren Launches Ask Ralph: AI-Based Shopping Assistant Supported By Microsoft Technology

Ask Ralph's appearance on the Ralph Lauren app (photo: Microsoft)

Ralph Lauren, a well-known fashion brand from the United States, officially launched Ask Ralph, an artificial intelligence (AI)-based shopping assistant built with Microsoft's Azure OpenAI technology.

Ask Ralph is designed to provide personal-style recommendations to consumers. This AI assistant is now available through the Ralph Lauren app in the United States.

Users can interact with Ask Ralph like talking to a stylist at Ralph Lauren' boutique by asking simple questions or giving orders to find the right style.

Ask Ralph's launch is a continuation of the collaboration between the two companies starting 25 years ago, where Microsoft and Ralph Lauren have worked together to launch one of the first e-commerce platforms in the fashion industry.

We are leveraging innovative technology to deliver personal and special experiences. Ask Ralph's launch is a continuation of the commitment, said Chief Digital Officer Ralph Lauren, Naveen Seshadri in his official announcement of the Microsoft site id.

Supported by the ability of AI Azure's agent, Ask Ralph was able to interpret open orders, raise further questions, and provide recommendations for outfits based on the latest stock.

This technology is expected to change the way consumers shop by creating more immersive, inspiring, and personal experiences.

Ralph Lauren ensured Ask Ralph will continue to be developed with new features, expansion into various markets, as well as cross-platform and brand support.