YOGYAKARTA - Platform Inc., has just changed the provisions for using the IG Live feature. The new live rules on Instagram are submitted to users via app notifications in recent weeks.
In the future, not all accounts can interact in real-time with their followers. So, how do you read the new live rules on Instagram? Check out the full information in the review below.
Based on messages sent via app notifications, Instagram improves the following limit requirements for drinking followers, for users who want to use the IG Live feature.
Starting in early August, only accounts with a minimum of 1,000 followers can live stream.
We changed the requirements to use this feature. Only public accounts with 1,000 followers or more can make live video broadcasts," reads Instagram notifications to users.
Adapting to the Tech Crunch page, Sunday, August 3, 2025, if the account is private and has less than 1,000 followers, users will get a notification that they are no longer eligible to use the Live feature.
Previously, the IG Live feature could be used by anyone, without a limit of drinking the number of followers. In this context, users or creators with tens and hundreds of followers can freely live stream on IG.
With this new policy, Instagram is in line with other platforms. TikTok, for example, this short video sharing platform also requires the same thing for users who want to broadcast live.
Even so with YouTube implementing the same policy, but with a lower limit of conditions, namely 50 subscribers.
Meta Platform Inc as the parent company of Instagram so far has not explained specifically about this new rule.
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Some suspect this policy is related to the cost of live streaming operations which is quite large. Meta, as the parent company of Instagram, may feel that there is no point funding streaming activities for users who only have eight viewers, quoted from Social Media Today.
Therefore, in order to save the budget, Meta limits the requirements for live broadcasts by requiring users to have a minimum of 1,000 followers. That way, the opportunity to reach the audience will be much greater.
In addition, there is also speculation that this restriction policy is related to the misuse of the Live IG feature for NSFW (Not Safe For Work / not safe to work).
For your information, NSFW is a term for marking content that is not peaceful because it contains sensitive material, such as sexual content, violence, and so on.
Well, by changing the terms of using the IG Live feature, Meta is believed to reduce the presence of bodong' accounts that are deliberately created to broadcast NSFW material through the live streaming feature.
That's information about the new rules live on Instagram. Get news updates of other options only on VOI.ID.
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