Brad Pitt And Cook's Team 'Infiltrated' To A 'Severance' Event To Promote F1 Racing Film

Tim Cook (second of the right) bersama Brad Pitt (leftmost), Lewis Hamilton (second of left), dan Damson Idris (photo: x @tim_cook)

JAKARTA - Brad Pitt and Apple CEO Tim Cook made a surprise appearance at Apple's Today at Apple's Apple Store Fifth Avenue, New York, which was originally scheduled to discuss the Apple TV+ Severance series. However, the moment was used to enliven Apple Original's latest film promotion entitled "F1", which will be released globally on June 27, 2025.

The presence of Pitt and Cook made the event a big spotlight. Previously, fans came to listen to discussions with 'Severance' stars such as Adam Scott, Patricia Arquette, and Britt Lower, who were interviewed by Nischelle Turner of Entertainment Tonight.

But after the panel discussion was over, a big surprise occurred. Brad Pitt and Tim Cook got on stage, standing in front of the big screen promoting the film F1. Pitt described the film as the most visceral racing film ever made, while Cook called it a mandatory spectacle and highlighted the use of iPhone camera technology in its production process.

So excited for everyone to experience @F1Movie in theaters! Brad Pitt, Lewis Hamilton, Damson Idris, and the entire cast and crew have created something truly special. Thank you for bringing the thrill and passion of Formula 1 to life on the big screen! pic.twitter.com/RXx9xvhzwE

— Tim Cook (@tim_cook) June 17, 2025

So excited for everyone to experience @F1Movie in theaters! Brad Pitt, Lewis Hamilton, Damson Idris, and the entire cast and crew have created something truly special. Thank you for bringing the thrill and passion of Formula 1 to life on the big screen! pic.twitter.com/RXx9xxvhWE

"[It's] important for us to bring authenticity from the racing world and really capture the feeling of immersiveness in the car," Tim Cook said.

The F1 film, starring Brad Pitt, Lewis Hamilton, and Damson Idris, has become the main focus of Apple's promotion this year. In an effort to ward off criticism of the lack of previous film marketing strategies, Apple is now pushing the promotion of F1 as massively as the launch of new iPhone products. In fact, the trailer for this film comes with the first haptic feature in Apple's history, giving a vibrational sensation to bring racing tension into the audience's grasp.

In WWDC 2025, Apple even made this film their keynote opening part, signaling how serious Apple is in this project. Although the global release date is set June 27, several international cinemas still list June 25 as the release date.

According to reports, F1 could be Apple's last major film on a massive promotion scale, following a series of commercial failures from previous Apple film projects. The success of F1 could determine the future of Apple's strategy in the film industry.