JAKARTA Perfect Corp is in partnership with a beauty brand barenbliss from South Korea. Through this partnership, Perfect Corp provides personalization technology for consumers in Indonesia.
berenbliss takes advantage of the virtual try-on technology so that its consumers can try out the products they produce, such as lipstick, blush, and eyeshadow instantly. Interestingly, this virtual try-on technology is embedded into a vortex machine.
Thanks to this partnership, consumers can try and find out which products are suitable for them without the need to physically try. According to Perfect Corp, this kind of technology has succeeded in encouraging consumer interest to make a repurchase in the future.
"We are very happy to be collaborating with berenbliss," said Alice Chang, Founder and CEO of Perfect Corp. "This partnership is an example of Perfect Corp's success in driving the transformation of beauty retail through technology."
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Alice explained that the try-on innovations used by barenbliss use Artificial Intelligence (AI) and Augmented Reality (AR). This technology integrates high AR rendering so that makeup effects can be produced realistically.
That way, consumers can see product products in real-time. Meanwhile, AI support in it helps consumers identify the most appropriate needs.
On the other hand, berenbliss will use this technology data to improve their product lines in the future. The beauty brand will analyze consumer preferences accurately to develop marketing strategies in Indonesia.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
