How To Become A Non-mainstream Content Creator!

Illustration (Photo: Unsplash)

JAKARTA - In the era of technological advances, introducing works through streaming platforms can turn out to be a promising new income field for content creators.

Various live show content that comes through streaming platforms is undeniably an alternative entertainment for people in the midst of a pandemic. This also prompted the number of GoPlay live show content to increase tenfold during Q1 2021.

The enthusiasm of the community has also encouraged the birth of more and more people to appear as content creators. The content presented is also increasingly diverse, ranging from cooking shows, talk shows about the latest topics, foreign language classes, guessing songs and sharpening science, to playing online games.

For content creators who are looking for new ideas or want to make a successful live show, GoPlay has special tips for you, let's take a look!

1. Creative and Non Mainstream Content is the Basic Capital

Creativity must be the basis for every content creator. To be able to attract the enthusiasm of the audience, a content creator is required to be diligent in doing research, always updating himself with the latest trends, and no less important to take advantage of certain moments to display fresh content.

For example, take advantage of the momentum of Ramadan which is currently underway. The concept of a live show that presents garage sales of clothes or preloved items for charity (charity) you can make interesting content so that it is not only entertaining but also invites the audience to share.

You can also collaborate with religious leaders to discuss the virtues of the month of Ramadan, such as the animated character Hafiz presented with Ustad Solmed through the Hafiz Trivia Show program on April 13.

The content should also be lightly wrapped with interesting quizzes about fasting for all ages, so that it is not limited to children and the elderly. Viewers are invited to answer quizzes via the poll feature and chat feature.

2. Engage the audience

In the midst of limited space during the pandemic this past year, viewers have adapted to enjoying a variety of entertainment virtually. However, involving the audience and making them an important part of the live show will add to the excitement of watching as well as embrace potential loyal viewers.

At GoPlay, content creators can provoke reactions and engage viewers in many ways. For example, ask viewers' opinion through the chat column, provide an opportunity for viewers to recommend things they like to do by performers through the poll feature, or you can also ask for support by shouting your enthusiasm through the shout out feature. Uniquely, viewers can also challenge content creators with the tip-0-meter feature.

3. Don't Stop Learning

The excitement of live events with real-time active interaction with the audience requires qualified host skills. Content creators who also act as hosts are required to continue to hone their skills in presenting events and be able to do a lot of improvisation.

If you are still not confident about hosting a live show on a streaming platform, don't worry, many famous artists are starting their first steps with a lot of ridiculousness.

4. Apply a Fixed Schedule for Content Streaming Hours

Don't ever feel inferior if the audience for your live show is still relatively small. To be successful in getting hundreds of thousands to millions of viewers does take a long time.

However, from GoPlay's observations through a number of content creators and live live shows that are running, consistency in setting the schedule for streaming content is an important key to increasing the number of loyal viewers.

One of them was experienced by singer and songwriter from Parepare, Arief S. Pramono. Local musicians who have unique and distinctive voice characters with their acoustic guitars now have their flagship programs on GoPlay Live.

At the beginning of his appearance as a content creator, Arief admitted that he did not have millions of viewers. However, after he began to discipline his streaming schedule, learned to find out what the audience liked, and showed honesty in his music in every performance, gradually the number of music fans increased.

“In my opinion, a content creator is almost the same as an art maker who needs space to express himself and actualize himself. As long as the content or music presented comes from the heart, I am sure it will invite new listeners and thank God if it can entertain them. Especially during the current pandemic, where people are experiencing an entertainment crisis, "said Arief.