Apple Had Wanted To Bring The iMessage To Android

IMessage illustrations (Apple doc.)

JAKARTA - Apple executive Eddy Cue had planned to bring iMessage to Android in early 2013. This was revealed in a document published in the Epic Games case some time ago.

Quoting The Verge, according to Cue, the entire team supported his decision, but because the plan had been rejected by other executives. As a result, he did not bring the iMessage messaging application to Android because it would cause Apple to lose one of the most important applications in Google's mobile environment.

“We really need to bring iMessage to Android. There are some people who are investigating this, but we have to work quickly and make this an official project", said Cue.

He added that bringing iMessage to Android could help Apple set new industry standards.

However, another Apple executive Craig Federighi has some questions about how they can convince Android users to switch to iMessage, especially if they don't have friends who use iOS.

Cue's debate with Federighi reflects previous confusion over FaceTime, which Steve Jobs initially promised to provide as an open standard but was ultimately limited to iOS devices.

The availability of iMessage has been a special bitter point in the competition between Android and iOS, with the presence of iMessage on Android can attach a significant social stigma to Android phones.