IPhone 16e Sells Well! Sales 60% Higher Than The IPhone SE 3

Apple officially launched the iPhone 16e at the end of February 2025. (photo: x @igaxyapple)

JAKARTA - Apple officially launched the iPhone 16e at the end of February 2025. Even this device became available in stores in various countries in early March. Although it had drawn controversy due to price increases compared to the previous generation's iPhone SE, the latest report shows that interest in the iPhone 16e is very high.

According to a report from Bloomberg, sales of the iPhone 16e in the first three days after launch reached 60% higher than the iPhone SE 3 which was released in 2022. In fact, the price of the iPhone SE 3 at that time was only $429, much cheaper than the initial price of the iPhone 16e which was priced at US$599 (Rp9.8 million). Many predict that this price increase could lower its appeal, but in reality it is the opposite.

Apple markets the iPhone 16e as a way to gain an iPhone 16 experience at a more affordable price. Although there are several features cut compared to other iPhone 16 lines, the popularity of this device remains high among users.

There are several factors that make the iPhone 16e a huge success in the market.

Cheapest iPhone In 2025

The iPhone 16e is the cheapest choice in Apple's latest iPhone lineup. Although there are suggestions for consumers to choose a premium iPhone 15, the model is still priced at US$699 more than US$100 from the iPhone 16e.

Excellence of RAM for AI

Although the iPhone 15 has an advantage in terms of camera, screen quality, design, connectivity, and support from MagSafe, the iPhone 16e is actually superior in RAM capacity. This model comes with 8GB RAM, larger than the iPhone 15 and iPhone 15 Plus which only has 6GB RAM.

This larger RAM capacity allows the iPhone 16e to support the Apple Intelligence feature based on artificial intelligence (AI). This is a significant advantage, especially as the iPhone 15 series was originally not designed with AI as the main focus.

Interesting Choices For Companies

Apart from individual users, the iPhone 16e also has the potential to be an ideal choice as a business phone. Many companies prefer iPhones for business purposes over Android phones, especially due to security factors and support for longer software updates. At a more affordable price, the iPhone 16e can be an attractive option for companies looking to provide devices for their employees.

With such strong initial sales, the iPhone 16e looks set to be one of the best-selling iPhone models in 2025. Will this trend continue in the next few months? We'll just have to wait for further developments!