JAKARTA - Huawei is preparing to launch an innovative foldable smartphone at the Pura Pioneer Ceremony and HarmonyOS Intelligent Mobility event on March 20, 2025 in China. Richard Yu, Executive Director of the Board Huawei, has teased fans with the unique design and feature leaks of this device, which is touted as something more than just an ordinary smartphone.
In the latest teaser video, Huawei provides the first picture of the Pura folding device. Unlike conventional phones, this model appears to have a wider and shorter screen with a 16:10 ratio, presenting a more flexible use experience in various modes.
Most interestingly, this device carries a vertical fold design (clamshell) but with a different approach from traditional flip phones. Huawei adds a secondary external screen, which allows more versatile interaction, both for productivity and entertainment.
In addition, this phone is expected to come with an advanced camera system, supporting ultra-wide zoom of up to 10x, in line with Huawei's latest flagship line.
One of the main highlights is that Pura foldable will be Huawei's first smartphone to run the stable version of HarmonyOS Next, with no dependence on Android.
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The operating system is expected to bring deep integration with the Huawei ecosystem, including a smooth multi-device collaboration, more sophisticated artificial intelligence (AI), and an optimized application for this new form factor.
Although prices are still kept secret, Richard Yu hints that this device will be made more affordable for more users. With the closer the launch date, more information on hardware specifications, software, and key features will soon be revealed.
Huawei Pura foldable has the potential to be an important milestone in the evolution of foldable phones, offering a new way of integrating devices in everyday life
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