JAKARTA TikTok announced the achievement of the LIVE feature in 2024. The video distribution platform states that LIVE has built a connection between its users and is a place to show talent.
Based on internal TikTok data, more than a hundred million creators worldwide have done LIVE. Of these, more than 46 million accounts are novice creators or are just starting their LIVE journey on the TikTok platform.
Of the many creators who broadcast live, the number of users watching LIVE shows is even greater. Although the specific number is not disclosed, TikTok says that LIVE content has been watched by billions of users.
In addition, all LIVE content generates 269 billion chats. This enthusiasm shows that the interest of TikTok users in the LIVE feature is getting bigger. Direct streaming demand also increases from 'active community'.
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As we all know, LIVE is not only a medium for live broadcasts, but also a place for monetization. About 250 thousand creators managed to double their LIVE income from year to year.
This revenue was obtained by spectators who provided sticker grifts in various forms and prices. There are 3,000 gifts that TikTok launched so that choices for the audience are more varied. That way, monetization opportunities will also be even greater.
"TikTok LIVE changed the way creators connect with their audience, empowered them to deepen their engagement directly and build meaningful community relations," said Head of TikTok LIVE Adam Wang.
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