Local Content Targets AI Platform, Opportunities Or New Problems For Journalists?

The AI seminar features three speakers. (Photo: ary/voi.id)

JAKARTA - On Wednesday, December 11, 2024, the Aryaduta Menteng Hotel in Central Jakarta will witness a passionful discussion of the future of journalism in the era of artificial intelligence (AI). The Press Council invites journalists, academics, and media practitioners to attend the National Seminar entitled "Jurnalism versus Artificial Intelligence (AI): Opportunities and Challenges".

The event will open with a speech from Ninik Rahayu, Chairman of the Press Council, which is scheduled for 09:30 WIB. The main session of this seminar presents three well-known speakers. Wenseslaus Manggut, Chief Content Officer Wheneverigi Youniverse, will discuss whether AI is a partner or a threat to journalism. Manggungt stated that currently local content is in great demand by the AI platform, showing great potential for journalists to explore the local content market.

Meanwhile Andy Budiman, CEO of KG Media, explained how AI can change the media business model. He emphasized the importance of media as the content owner to be able to maintain its content so that it is not used arbitrarily by the AI platform. Andy also stated that the content business to be fed to the AI platform could become a new growth engine in the digital era.

"We as media must be able to protect our greatest assets, namely the work of journalism from the threat of development in the digital world," said Andy.

Meanwhile, Ilona Juwita, Co-Founder, and CEO of PROPS, will discuss the role of technology platforms in AI-based media ecosystems. He highlighted that AI's use in the ad industry is still very low, but has great potential for further development.

This discussion was also guided by the well-known moderator Kenia Gusnaeni from RTV. With a very relevant theme and competent speakers, this seminar is expected to open a wide discussion room on how AI technology can be utilized without sacrificing the basic values of journalism.

This is a golden opportunity for participants to gain in-depth insight into AI integration in the world of journalism and how media professionals can take advantage of this technology to improve the quality and efficiency of their work.

This seminar is not only about understanding technology, but also about building a more adaptive and innovative future of journalism.