SubsCrab Survey: Average People Around The World Have 12 Online Subscriptions

Subscribed illustration (photo: Kaspersky)

JAKARTA - The SubsCrab application, a subscription management tool that helps users track online subscriptions and monitor costs from Kaspersky, states that the average user manages 12 online subscriptions.

Dalam sebuah survei yang dilakukan secara anonim selama Januari-August 2024 itu mengungkapkan bahwa pelgungan daring yang sering ditemukan termasuk Netflix, Spotify, dan YouTube Premium, dan layanan paling populer di seluruh dunia.

"With the increasing number of offers, the number of users' subscriptions tends to increase, as does the budget spent on these subscriptions," said Kirill Yurkin, Head of SubsCrab.

According to a SubsCrab survey, streaming services are the most subscribed categories, with 22% of users registering for this platform.

However, multi-subscribed services that combine TV & movies, games, internet, and telecommunications, are also increasingly popular, attracting 16% of subscribers. Meanwhile, subscriptions to the music platform are only 8%.

In addition to streaming services, productivity tools, telecommunications, and delivery services are significant online subscription groups outside of entertainment.

Microsoft 365, Adobe Creative Cloud, LinkedIn Premium, Canva, and Discord are among the 20 most popular services in most countries.

ChatGPT, which is used for work and entertainment, has grown by 296% compared to 2023, becoming the fastest growing subscription-based service worldwide.

Other fast-growing online subscriptions are YouTube Premium (122%), Telegram Premium (73%), X Premium (64%) and Snapchat+ (59%).

Regarding the most frequent canceled subscriptions, SubsCrab mentions that Netflix, YouTube Premium, and Spotify lead as the most frequently canceled subscriptions.