YouTube Successfully Pressed The Content Number Does Not Match Community Rules

Illustrated by YouTube (Irvan Meidianto / VOI)

JAKARTA - YouTube presents a new feature to make it easier for content creators to review video content before uploading. The presence of this feature, in fact, helps reduce the number of views of videos that violate YouTube rules.

Referring to the Violative View Rate (VVR) figure, currently it ranges from 0.16 percent to 0.18 percent. This means that for every 10,000 views on YouTube, 16 to 18 views come from infringing content.

"VVR fell more than 70 percent when compared to the same quarter in 2017," said Director Trust & Safety Youtube Jennifer Flannnery O'Connor in a media conference session, Wednesday, April 7.

Jennifer said YouTube will continue to update the VVR every three months in the community guideline enforcement report. Violating View Rate (VVR) helps determine the percentage of views on YouTube that come from content that violates the policy.

VVR data provides insight into how YouTube protects the community. Jennifer believes VVR is the best way to understand how harmful content affects viewers, and to identify areas for improvement.

YouTube calculates VVR by sampling videos and sending them to content reviewers, who in turn tell us which videos violate policy and which don't.

He said by taking samples, his party was getting a more comprehensive view of violating content that the system might not have detected.

"However, the VVR rate fluctuates, goes up and down. For example, as soon as we update the policy, you may see the number go up temporarily as our system increases efforts to catch content that was newly classified as a violation," said Jennifer.

He further said that YouTube will continue to strive to support the developing community while fulfilling their responsibilities. While the community guideline enforcement report shows clear progress since 2017, it also recognizes that work is not finished.

Therefore, Jennifer said the team should continue to review and update policies, work closely with experts, and remain transparent about improvements in enforcement efforts.

It is also committed to this change because it is good for the audience, and good for business as well. He said the content that violated it had no place on YouTube.

"We invested significantly in preventing infringing content, and VVR demonstrates our responsibility and helps us better understand the progress we've made in protecting users from harmful content on YouTube," said Jennifer.