JAKARTA - Earlier this year, Amazon introduced shorty, its new generative AI-powered conversation shopping assistant.

Now totaling is available to all US subscribers on Amazon Shopping apps.

aku dirancang untuk membantu pelanggan menghematkan waktu dan membuat keputusan pembelian yang lebih tepat dengan menjawab pertanyaan tentang berbagai kebutuhan belanja dan produk langsung di aplikasi Amazon Shopping.

Some of the functions of this AI chatbot include:

Understanding product details

When bpelanggan asks a special question about the product,itional will provide answers based on information found in the details of the product list, customer reviews, and Community Answer Questions.

Get product recommendations

Customers have shared thatition presents products with the right features. When the customer asks for product recommendations,itional will provide high-quality and informative answers that help them make product choices.

Comparing options

Customers can quickly compare features by asking questions such as, "What's the difference between brand A phones and brand B phones".

Getting the latest product update

Customers often want to shop based on the latest products and trends, andition helps them keep up with developments like, "What's the denim trend for women?"

Accessing current and previous orders

They also provide fast and easy access customers to package tracking and ask questions like, "Where's my order?" or more specifically, "When will my oven arrive?" to find out when they can expect their latest order.

Answering questions that are not related to shopping

Not only answering about products, but why can also answer all kinds of questions to help customers at every stage of their shopping trip.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)