JAKARTA - Samsung Electronics has just released research results, which show high awareness of Galaxy AI in Southeast Asia and Oceania (Southeast Asia and Oceania / SEAO).

The study from Samsung Consumer Marketing Insights Study on AI Perception revealed that SEAO consumers see the potential of AI, thus encouraging the interest of 4 of 5 non-Samsung users to upgrade their smartphones to Samsung Galaxy to try out the latest Galaxy AI features.

Meanwhile, among Samsung Galaxy users at SEAO, about two-thirds use the Galaxy AI, where the most frequently used features are Circle to Search, Chat Assist, and Generative Edit.

We are very pleased with the positive response and the large use of Galaxy AI features by Samsung users throughout the SEAO region, said Carl Nordenberg, VP & Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.

Through the One UI 6.1 update, Samsung brings Galaxy AI to more Galaxy devices, and provides a sophisticated mobile AI experience to as many users as possible.


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