DeLorean Collaborates With The Web3 Otherlife Agency To Launch A Digital Marketplace

DeLorean cooperates with agency Web3 Otherlife to launch a digital marketplace (Photo; Doc. Thedriven)

JAKARTA - DeLorean, the car brand that became an icon thanks to the film 'Back to the Future', has announced a strategic collaboration with Otherlife, Web3's creative agency. Together, they plan to launch a digital marketplace that will allow DeLorean fans to buy, sell and exchange vehicle development slots in an unprecedented way.

Otherslife, whose clients include Microsoft, Mastercard, Arsenal FC, and Coinbase, have been acquired by MoonPay in 2023 and are now at the forefront of digital design and web experience for Web3 and metaverse. This collaboration aims to create an ecosystem where transparency and security are top priorities, leveraging blockchain technology to ensure integrity and reliability in the vehicle reservation process.

With Otherlife's extensive experience in Web3 and DeLorean's track record as innovators in the automotive industry, these two entities seek to integrate blockchain technology into their operations. This will provide buyers with insight into the history and performance of each vehicle with higher accuracy than any traditional platform in the market.

The marketplace is scheduled to be fully operational in the fourth quarter of 2024 and will be hosted on the official DeLorean website. The platform will not only facilitate the management of existing development slots but will also open new reservations for production in the second year after launch.

Quoted from BitcoinNews, Michael Perrow, CEO of Otherlife, said that the use of blockchain technology in vehicle analytics is expected to be a tool needed for buyers in the secondary market to make the right decisions. This demonstrates DeLorean's commitment to continuing to push boundaries and embrace cutting-edge technology, as confirmed by Ben Marquart, DeLorean's Chief Technical Officer.