Sony Interactive Entertainment Appoints Two New CEOs For Business Development

Sony Interactive Entertainment appointed two new CEOs (photo: Sony)

JAKARTA - Sony Group Corporation and Sony Interactive Entertainment (SIE), announced a new leadership structure, with Hideaki Nishino appointed as CEO of the new SIE Platform Business Group effective from June 1, 2024.

Not only that, Hermen Hulst will also be appointed as CEO of the SIE Studio Business Group. Meanwhile, Hiroki Totoki, who has served as CEO of SIE, will serve as Chair of SIE in addition to his role as President, COO and CFO of Sony Group Corporation.

In carrying out their duties, Nishino and Hulst will report to Totoki and intend to collaborate closely to strengthen every core business while maximizing synergy in SIE.

These two leaders will have a clear responsibility and will manage strategic directives to ensure a fixed focus on deepening engagement with existing PlayStation users and expanding experiences to new audiences, said Hiroki Totoki.

Currently, Nishino serves as SVP, Platform Experience Group, and leads the team responsible for developing experience and technology in PlayStation products and services.

In his new position as CEO of the Platform Business Group, Nishino will continue to be responsible for technology, products, services, and platform experiences. He will also oversee third-party publishers and developers and commercial operations, including sales and marketing of hardware, services, and peripherals.

Meanwhile, Hulst, who currently serves as SVP and Head of PlayStation Studios, is responsible for developing content on many devices including PlayStation consoles and PCs and bringing video game IPs to new media such as movies and television through PlayStation Productions.

In his new role as CEO of Studio Business Group, Hulst will be responsible for SIE's first-party development, publication and content business operations.