Apple Opens Up Opportunities For Developers To Distribute Live Apps From Websites

Illustration of various applications available on Apple. (photo: x @AppStore)

JAKARTA - Software developers using Apple's App Store will be able to distribute apps to users at the EU directly from their websites this spring. This was said by the company on Tuesday, March 12, as part of the changes required by the new EU rules forcing Apple to open its closed ecosystem.

The European Union Digital Markets Act (DMA), which took effect last week, requires that Apple offer alternative app stores on iPhones and allows developers to opt out instead of using their own in-app payment systems, which charge up to 30%.

"We provide more flexibility for developers who distribute apps in the European Union, including introducing new ways to distribute apps directly from developer websites," Apple said in a blog post.

"Apple will provide valid developers with access to API (application programming interfaces) that facilitate their app distribution from the web, integrated with system functionality, back up and back up user apps, and more," the company said.

Other changes include enabling developers who set up alternative application markets to offer catalogs comprising only market developers' applications with immediate effect.

Developers can choose how to design in-app promotions, discounts, and other offers when directing users to complete transactions on their websites rather than using Apple templates.

Apple's changes come amid continued criticism from competitors that its compliance efforts are inadequate. DMA violations could result in company fines of up to 10% of their global turnover.