JAKARTA - Social media Facebook has updated the appearance of its company logo. This logo change is intended as a marker for the parent company of other social media applications under Facebook.
Quoting from The Verge page, this new branding will display the words 'Facebook' in simpler capital letters. The color of this logo will also follow the distinctive appearance of other applications such as green for WhatsApp, and pink which represents Instagram.
"People must know which companies make the products they use. Our main services are the Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra applications," wrote Facebook Chief Marketing Officer Antonio Lucio, as quoted from the official Facebook blog, Wednesday (6/11/2019).
Antonio also confirmed that this logo will not replace the iconic "f" logo which is the logo for the social network Facebook. "This logo change is a better way to convey our ownership structure to the users and businesses who use our services."
Prior to the emergence of this new logo, Facebook first issued a policy of adding a label with the words "from Facebook" on each of its products. This can be found on WhatsApp, Instagram, Messenger, and others.
At the same time, this new logo also has the effect of guarding the Facebook company from other controversial services that are often dragged into privacy scandals. Antonio said the decision to rebrand the Facebook brand was because he didn't want to hide from trouble.
"(The new logo) will be put into use. In the next few weeks, we will start using it in our products and marketing materials, including the company website," he concluded.
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