This Is A Food Business That Will Be In Demand In Gojek In 2021

Illustration of a Gojek Driver sending orders to customers (Gojek)

JAKARTA - In early 2021, the largest online motorcycle taxi company in Indonesia, Gojek, revealed its predictions regarding the types of food businesses that will be in demand this year. According to Gojek, there are 3 types of food that are being liked by many people.

“Namely a dessert box, a menu made from milo because it's sweet, and a rice bowl. Rice bowl because it is more concise, practical, and also affordable, ”said Novi Tandjung as Head of Merchant Platform Business Gojek in a press conference which was held online.

Novi also discussed the freedom of merchants to create their own promotions. He mentioned a number of business actors who often present promos, both food promos or delivery.

"From the first lesson, all consumers like promos, yes, but if you want to be accurate, there are some lessons that can be shared here. The main enthusiast is the discount that is being sold, "said Novi.

He also added that the promotional media that has an important role in sales is social media. Merchants not only take advantage of Gojek's tools, they also take advantage of their social media to promote their business.

Novi revealed that another important thing was customer service. The faster and more professional they are in serving customers, the more happy they will be to buy the products provided.

"What consumers like the faster, the more efficient, the more professional, of course, the more consumers like it," said Novi.

Non-Cash Payment Trend

During this corona virus pandemic, the increase in cashless or non-cash payments has increased sharply. The reason is health reasons, avoiding direct contact with customers which allows the spread of the corona virus.

Non-cash payments are another alternative for customers. This cashless payment method is not only applied by large businesses, but also by those who are starting online businesses.

On the other hand, there are also business actors who combine online and offline types of businesses. The offline type is usually done for picking up goods while transactions are still carried out online.