Indihome Targets 8.3 Million Customers, What Are The Challenges?

Director of Consumer Service Telkom Indonesia, Siti Choiriana. (Photo: By courtesy)

JAKARTA - PT Telekomunikasi Indonesia (Persero) Tbk (Telkom), through one of its service products, IndiHome, targets to be able to attract 8.3 million subscribers by the end of 2020. By the end of 2019, IndiHome claims to have 7 million subscribers.

Director of Consumer Service at Telkom Indonesia, Siti Choiriana, said that her company wants to expand IndiHome services to all levels of Indonesian society. Currently, he said, IndiHome services are available in 489 districts / cities out of 512 regencies / cities in Indonesia.

"In 2019 we already had 7 million subscribers. The end of 2018 reached 5.1 million. The end of 2017, approaching 3 million. With such conditions, and with the various strategies we have, we are optimistic that we will be able to reach 8.3 million subscribers by 2020. , "said Siti Choiriana in her statement, Monday, February 24.

This year, his party wants to hook the market in the 3 T region (underdeveloped, foremost, and outermost) in Indonesia. This is of course a challenge for IndiHome.

At the end of last year, IndiHome was officially present on Rote Island, which is known as one of the outermost points in Indonesia in the East Nusa Tenggara region.

Several other districts in the 3T region, such as South Buton Regency, East Halmahera Regency, Muna Regency, North Kolaka Regency, Ana Kalang Regency, Lewoleba Regency, Sumbawa Regency, and Bima Regency will also soon be served by the IndiHome network.

"This is part of our strategy to improve connectivity, and also to expand and strengthen networks," he said.

As a step to achieve the target, IndiHome has a sales strategy, including focusing on penetrating IndiHome sales through digital activation that is integrated with the new digital marketing platform, optimizing production tools that have been and will be built, and packaging IndiHome sales with various gimmicks such as IndiHome Semarak Happiness , IndiHome Creating a Cheerful Home 2020 and so on.

In addition, to maintain the quality of IndiHome's services, IndiHome has strict operating standards in withdrawing fiber networks from end to end to the customer's home.

"For the apartment and premium cluster segments, IndiHome focuses on rapidly deploying fiber networks to these locations and offering a new and more attractive business model partnership for apartments and premium clusters," he explained.

In achieving its targets, IndiHome also continues to innovate in creating digital products that are more creative and in accordance with market needs. This time, IndiHome made a product innovation by creating IndiHome Lite, a product that offers a pair subscription concept for two customers at an affordable price.

"IndiHome Lite is a manifestation of our commitment to providing services to all levels of society and creating a digital lifestyle for the Indonesian people. This is also one of IndiHome's steps in eliminating the digital divide in Indonesia," explained Siti Choiriana.

On its interactive TV, IndiHome will broadcast UEFA EURO 2020 in collaboration with the Mola TV App. This collaboration was applied in the broadcast of 51 UEFA EURO 2020 matches in full on the Mola TV App available on IndiHome Interactive TV.

"Through the Mola TV App available on IndiHome Interactive TV, customers and the Indonesian public can watch 51 UEFA EURO 2020 matches in full, including exclusive shows on 12 matches that are not available on other TVs," said Siti Choiriana.