Samsung Targets 26 Million Galaxy S21 Series Units Sold Globally

Galaxy S21 Ultra (Samsung)

JAKARTA - The Galaxy S20 5G smartphone line will be Samsung's mainstay in 2020. Unfortunately, the sales of this flagship cellphone do not have a good performance in the global market.

That is one of the reasons why the South Korean mobile giant will soon launch a replacement, the Samsung Galaxy S21 5G. They target to ship around 26 million units of the Galaxy S21 series for the first quarter of 2021.

The company expects sales of 10 million units for the S21, while the S21 Plus and S21 Ultra are expected to have eight million units each.

It looks like the company is forecasting sales of this new flagship product line based on the performance of its predecessors in the market. For the Galaxy S20 lineup, Samsung originally targeted sales of 35 million units but only managed to sell 26 million units.

Samsung can estimate the number of shipments for the Galaxy S21 by the time the first quarter ends, which will provide a clearer picture.

According to some analysts, it looks like Samsung could exceed current shipments by 26 million units. Some analysts hint at a realistic target of more than 30 million units.

But even though it is predicted to overtake its predecessor, the Galaxy S21 is reportedly not going to beat the number of pre-orders for the Galaxy S10 which was launched in 2019.

According to researchers from research firm Counterpoint Research, shipments of the Galaxy S21 this year are estimated to be 30 percent lower than the S10 in 2019. One of the main factors is none other than the Covid-19 virus pandemic.

In addition, of the three models launched, the Galaxy S21 Ultra was the most ordered model in this pre-order session.

In terms of color variants, gray is the most preferred color for the regular version of the S21. Black is the most popular color for the S21 Plus and S21 Ultra models.