JAKARTA - The South Korean automotive manufacturer Kia announced the change of company name in a virtual launch that was held on Friday, January 15 local time.
One of the reasons for removing the word 'Motors' was to break away from the image of the traditional automotive business model. Not only the company name, the company's new logo and slogan were also announced at this event.
The new slogan 'Movement that inspires' is intended, Kia's commitment to inspire consumers through various products, services and experiences using Kia products.
"At Kia, we believe that transportation, mobility and movement represent human rights," said Kia CEO Song Ho-sung, launching koreatimes.
"Our vision is to create sustainable mobility solutions for consumers, communities and societies globally. Today we are starting to realize this vision by launching our new brand goals and strategies for the future," he said.
This name change cannot be separated from the company's long-term strategy called 'Plan S', where they will expand their business to include electric vehicles (EV), mobility services, to sustainable businesses related to transportation.
To note, Kia, which was founded in 1944, started using the word 'Motors' in March 1990, when the company chose to focus on the automotive business. Previously, Kia was named Kia Industrial which produced engines, bicycles and auto parts.
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