After ASO Policy, Google's Set Top Box Search Increases To 260 Percent

Illustration of Set Top Box or STB. (Photo: Polytron)

JAKARTA - It is undeniable that the COVID-19 pandemic has helped Indonesian consumers to adapt more quickly to various digital platforms and innovations for the latest electronic products.

What's more, when mobility and holiday travel activities (traveling) recover.

When traveling, people no longer only look for items for basic needs, but they also start looking for various products that can meet their more varied or specific needs.

The Google report, Year in Search 2022 found that consumers are starting to look at portable products that can be brought to complete holiday time such as a portable vapor matrix that increases by 30 percent, 70 percent portable washing machine, and a search related to drone'' on YouTube also rose by 80 percent.

Increasing travel activities also affects searches related to other portable electronic products to improve appearance and personal care.

For example, on YouTube searches related to 'hair dryers' and 'barrel shells', each product rose by 70 and 100 percent. In fact, interestingly enough, searches for 'Nano Spray' on Google jumped by 450 percent.

In addition to the need for traveling, the Indonesian government's decision to stop accessing analog TV has apparently encouraged the public to find ways to continue to watch digital broadcasts on analog TV.

This is evidenced by the increase in search related to'smart TV' to 50 percent, searches related to the'set top box' that soared to 260 percent, and searches related to digitalTV' which soared by 200 percent.

To switch to digital platforms, apart from looking for Set Top Boxes, Indonesians are also looking to find out where they can buy television. This fact is proven that the keywords related to the Nearest TV Store rose 20 percent and the Nearest Electronics Store rose 30 percent.