Let's Find Out The Smartphone Function For The Current Generation Of MZ

Illustration of smartphones for Gen MZ (photo: Unsplash)

JAKARTA - As a generation of digital native', millennial generation and Z (Gen MZ) grow with the internet and technology as a central part of their lives, and smartphones have become devices of this generation's daily routines.

A study conducted by Kantar Indonesia found that smartphones play a role in keeping this generation connected (51%). Meanwhile, 75% of Gen MZ admitted that smartphones increase their confidence, which makes them feel superior and successful.

"As a digital-native, Gen MZ really appreciates the advancement of technology and our study found that this Gen MZ will continue to look for value on their smartphone so that they can stand out," said Ricky Bunardi, MX Product Marketing Senior Manager, Samsung Electronics Indonesia in a statement quoted on Friday, March 10.

The following are the results of a study on the characteristics of Gen MZ and the role of smartphones to answer the needs of this generation.

Tantang does not exist on social media

For Gen MZ, smartphones can provide them with access to social media as a source of inspiration and the Internet to make them more productive. This study found that 87% of these generations have social media accounts. This generation will have no trouble posting or scrolling content from the various social media platforms they use.

Liaison in social interaction

In addition, it was also found that Gen MZ likes to connect with other people and socialize, as an important pillar in their daily lives. As many as 61% of Gen MZ require smartphones that have good value, another 51% make smartphones to complement and make their lives better.

Exploring interesting things spontaneously

Gen MZ likes to escape the routine, spontaneously, to seek instant satisfaction, even though sometimes it is only done virtually. That's why 47% of smartphones are used as windows for them to see the world.

For this reason, gaming is one of the activities they like the most. In addition, the MZ generation also likes to watch short content. The increase in search of places for staycation or short visits. There are also those who experiment with new colors and makeup formats.

Pursuing creativity

Gen MZ is a generation of creators, not just spectators. They pursue creative things with great pleasure. This triggers the development of live streaming and social media platforms. humorous content and memes become daily consumption. In this context, smartphones for Gen MZ are tools to record, share files, and allow them to find opportunities and stand out.