JAKARTA - Twitter Inc is now offering free advertisements for brands advertising on its platform. Efforts were made to woo brands back on the social media platform. Moreover, in recent months the social media platform's advertising business has deteriorated after Elon Musk's takeover.
Twitter reported by the Wall Street Journal, now relies on free advertising space by offering to match advertiser spending of up to USD 250,000 (IDR 3.8 billion).
Twitter did not respond to a request for comment from Reuters on the report.
So far, Twitter has only relied on revenue from advertising on the platform. However, some big advertisers are leaving Twitter due to concerns about the lifting of content moderation that makes content on Twitter go wild.
Even to increase revenue for these ads, Twitter is willing to lift its policy of banning political advertising, from politicians and organizations.
This policy appears to be reversing with policies implemented since 2019, which are fairly strict against political advertising by blocking certain politicians and organizations running ads to seek support or promote election action in the US.
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