THERE IS AN EXPLAINING THE Importance Of Data And Technology In Marketing Growth

The importance of data and technology in business (photo: Unsplash)

JAKARTA - Utilization of data is a gateway to increase potential for companies or businesses. The inability to maximize data will hinder companies from exploring market potential in Indonesia.

Plus, if the company also doesn't have a good Customer Experience (CX) understanding, it doesn't generate attractive interactions for customers.

ADA, one of the digital service providers that is growing very rapidly, offers Marketing Technology (MarTech) services to help companies bring up various insights from its data (first party data) to channel a data-based business strategy.

In addition, ADA through Performance Marketing, Commerce & Customer Experience solutions also helps companies to make their data their own a relevant and effective CX strategy.

"The conclusion of data in the technological era like today is a valuable treasure. Unfortunately, not all companies can take advantage of this data collection into something of value," said Faradi Bachri, Country Director, Marketing Services, ADA Indonesia in a statement received in Jakarta.

According to him, with MarTech, ADA is committed to helping companies take advantage of data to launch their digital transformation process.

Januar Wismoyo, Country Director, Customer Engagement Solutions, ADA Indonesia said, "Through the CX Customer Experience Transformation, Omnichannel Communications, Chatbot, Automation & Conversation Design, we are committed to continuing to help companies in Indonesia carry out digital transformation to the fullest".