JAKARTA - Meta has finally officially launched the Meta Avatar Store throughout Asia-Pacific, including Indonesia on Wednesday, December 14, 2022.

The Meta Avatar store is here to support users expressing themselves and personalizing their avatar identities more accurately. In this avatar store, users can not only use existing free clothes and accessories, but can also use premium clothes and accessories.

With the presence of avatar stores in Indonesia, Meta hopes that social media users, especially Gen Z, can be more expressive in using social media. The number of items selected in the Meta avatar store is also expected to describe the personalities of each user.

"Users now have various access to a combination of avatars. With the expansion of avatar stores throughout Asia Pacific, currently there will be more ways for users to change their avatars by showing things they like in football, music, food, fashion, dance, and film," said Amanda Jefson, Director of Product Management, Avatars, and Identity Meta in a statement received on Wednesday, December 14.

Jefson also hopes that with so many different fashion variations that users can explore, there will be many people who will be more inspired and entrust themselves to appear creatively through their platforms.

The launch of avatar stores in Asia-Pacific certainly does not escape the collaboration carried out by Meta with several luxury brands such as Prada, Thom Browne, and other streetwear such as Madhappy and Dress X.

Not only that, Meta is also working with European football club Liverpool in presenting several football kits. Netflix fans and loyal audiences will also be spoiled for the availability of outfits from well-known Netflix shows such as Squid Game and Stranger Things at this avatar store.

"In the Metaverse, avatar representations must describe and reflect the diversity that exists in the real world. We want to build an inclusive and diverse metaverse where one can choose facial features, body posture, and ways of dress that can reflect themselves well, and one of them is through avatars," he added.

Now, you can access Meta avatar stores through several options, namely through the Instagram, Facebook, Messenger and VR platforms.


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