Starbucks Disposing Of Coffee Bertema NFT Awards On The Polygon Network

Starbucks gave NFT prizes to US users. (Photo; Doc. Starbucks)

JAKARTA The multinational coffee shop network Starbucks launched an NFT built on the Polygon network. Previously, the company had released Starbucks Odyssey for users in the United States. This program is an extension of the previous program, Starbucks Rewards which includes coffee-themed NFTs.

Participants will be able to engage in Starbucks Odyssey' 'Travels' which is a series of entertaining interactive activities to get an NFT collection 'Travel Warko' and Odyssey Points that will open access to exciting new benefits and experiences.

The US company is showing great interest in penetrating into the world of NFT and the metaverse and Web3 this year with the Starbucks Odyssey program. This initiative offers customers the opportunity to engage in activities called "Journey," which allows members to get NFT.

Journey is an entertaining activity to learn more about coffee, Starbucks history, and pop culture and offers an opportunity to explore coffee and drinks in Starbucks that could lead to new favorite coffee discoveries.

"Journey" advertises Starbucks brands and educates clients about coffee and the company's history. This trip includes various activities such as puzzle playing, watching videos, or following quizzes.

"Member Starbucks Odyssey can acquire and purchase a digital collection of Warko (NFT), collecting Odyssey Points that open access to exclusive offerings, Starbucks' only experience prizes and artwork that cannot be found elsewhere," Starbucks announced.

However, Starbucks is not a new player to venture into the crypto and NFT world. The multinational coffee shop chain company previously entered into a partnership with the crypto industry Bakkt, a technology platform for digital asset management. The partnership allows consumers to use Bitcoin (BTC) as a means of payment.

"The average consumer has a lot of digital assets - from gift cards to loyalty points to bitcoin - but has no tools to track and make adequate use of its value. We are excited to bring the Bakkt app to the public as a step on our journey to expand access to digital assets to everyone."," said Bakkt CEO Gavin Michael.