JAKARTA The leading US watchmaker, TIMEX, founded in 1854 decided to dive into the Web3 industry after collaborating with the development of the NFT Bored Ape Yacht Club (BAYC).

With this collaboration, every owner of the NFT Bored Apes Yacht Club collection, will be able to feature the NFT items they have on TIMEX's watch. To get it, NFT fans must print the NFT's Timepiece Forge Pass at a cost of two Ethereums (ETH), which is equivalent to nearly US$2,600.

Second, once the 500 Forge Pass NFT is sold out, NFT owners will be able to design their own watch on the TIMEX website. As an illustration, crypto enthusiasts can choose the etsa, strap and casing. In addition, every owner of the 500-hour Bored Apes Yacht Club x TIMEX gets an NFT identical to his watch.

The Timex watch brand launched its only exclusive watch and digital twin NFT available to NFT Bored Ape Yacht Club (BAYC) owners.

"Timex will make 500 watches for holders (BAYCs) and (MAYCs), decorated with their NFTs," wrote an announcement, quoted from NFT Evening, December 3.

The new NFT Bored Apes watch collection has been in the spotlight at Art Basel, an international art exhibition. Held in Miami Beach, a NEW TIMEX BAYC watch presented at a private event called TIMEXLunch. Several models were featured during the event, while guests were able to buy an NFT Timepiece Forge Pass at pre-sales price.

Furthermore, one of the leading members of the Bored Ape Yacht Club, CryptoVonGrade, was delighted by the collaboration between the BAYC and TIMEX teams.

"As part of the OG Bored Ape community, it's great to be able to collaborate with the watch-making OG," said Von

Commenting on the collaboration, TIMEX Senior Vice President, Shari Fabiani stated that digital products can actually go hand in hand with physical products. He mentions physical, physical and digital terms.

"We redefined and pushed the boundaries of physical, virtual, and now physical (physical and digital, red) products," said Fabiani.


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