JAKARTA - Just days after failing to charge for a blue tick, Twitter's new CEO Elon Musk has announced he is working on other ways to authenticate its users.
Yesterday, Musk tweeted the company will soon launch a feature that will allow organizations to identify accounts that are actually linked to them.
In his next note, he clarified that organizations will be able to manage their own affiliates and affiliate accounts, but Twitter will be the mediator of what is considered the main organization.
Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them
— Elon Musk (@elonmusk) November 13, 2022
Musk did not explain in more detail about his new features, and whether managing affiliates would be a tool only for organizations paying privileges in using them, such as a Twitter Blue subscription.
And, Musk also doesn't tell what kind of organization can verify his account, whether it's a brand, influencer or whether it's going to be something that all verified accounts can do.
Musk's tweet is still a big question mark, as Twitter has made so many changes around the product in the past week that most people are now confused.
The feature is definitely a response to the problems the platform faced last week.
Where the company started rolling out a $8 Blue Twitter subscription equivalent to IDR 124 thousand per month to get a blue tick on its account, the microblogging site was quickly controlled by trolls who used services to disguise themselves as celebrities and brands.
This situation is a nightmare for businesses and advertisers. It is clear that there are many details that need to be fixed in Musk's plans, but for now the public has spoken out and opposed paid verification models.
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