The 2023 Social Media Trend, What Content Creator Must Prepare?

Illustration of social media trends 2023 (Unsplash/Jenny Ueberberg)

YOGYAKARTA - Social media is moving and evolving very quickly. New innovations on social media continue to be offered to meet the expectations of its users. IT developers and experts or software continue to work on offering new ideas.

The 2023 social media trend will change from 2022. This year the trend of social media is dominated by online businesses and the TikTok platform. Various users, such as influencers, content creators, brands, and individuals also follow this trend to survive and become more existing.

In 2023, social media users must also follow a new trend again. It is only a matter of weeks before 2022 will end. The trend of social media that will appear in the following year has also been predicted.

Currently, almost everyone is very dependent on social media for digital or online activities. Social media users are also required to follow the updated trend so they don't fall behind. There are several trends of social media in 2023 that must be considered as well as used by users.

Video content has become a trend of social media for the past two years. Content in video form is more able to attract audiences than just image or photo content. This is natural because videos are more interactive, where users can see moving shows from images and sounds, as well as expressions in the video.

Social media users are also competing to produce video content. However, due to the distribution of videos that are flooded or very heavy, duplicate videos or copy results often appear. This condition causes the quality of the content distributed to decrease.

From this problem, in 2023 the trend of social media will turn into prioritizing authentic content. The original content is considered to have a place and is liked in the midst of a lot of duplication content. Therefore, business brand owners must create original content to increase consumer confidence. Consumers will tend to judge content from its authenticity or without excessive packaging.

TikTok comes as a surprising social media for competitors. At first, TikTok as a platform for various videos was quite underestimated by social media users. However, TikTok is able to improve its features and systems to attract many social media users.

TikTok is also not a new player in the world of social media. TikTok is able to attract the needs of social media users. TikTok's electability was even able to shift the previous social media that was more popular, such as Instagram and Facebook. Now many people choose to spend their time on TikTok than other platforms.

TikTok is able to come up with a brilliant strategy to attract users. TikTok continues to develop its platform to meet users' expectations and needs. Various new features and services were also presented, such as TikTok live, TikTok shop, and others. Various business sectors and influencers ultimately made TikTok a business requirement.

Interactive and communication is the key to content to be able to win social media algorithms. Video content is able to outperform image and photo content because it offers interactions to audiences. Through interactive content, content creators and audiences can interact closer and more closely.

Interactive video content also benefits a brand to gain customer trust. In addition, interactive content can also maintain relationships with audiences online. Brand owners can take advantage of various features to interact with customers, such as Live features, Tanya Answer sessions, sharing stories, and so on.

Interactive content is also considered more significant in attracting attention than advertising content. Moreover, social media users are now becoming more critical. Users will filter ad content and prioritize interactive content directly from account owners.

User-generated content (UGC) is content from other users, whether in the form of writing, photos, or videos. This content becomes a person's assessment or observation of a product or content that is responded to.

UGC content is more commonly used in business interests or brand marketing. UGC content serves to increase the confidence of audiences or potential consumers. This content is needed by everyone considering the habit of always looking at reviews before buying a product.

UGC content will continue to be a priority on social media trends in 2023. Social media users need UGC content to gain trust, both looking at quality, service, and so on from a product or brand. Brand owners can take advantage of UGC content in the form of reposts, testimonials, endorsements, and so on.

Those are some of the 2023 social media trends that business accounts and influencers need to pay attention to. Social media users can develop strategies from now on to face future trends. Keep in mind, every social media also has different features and priorities.

Stay up to date with the latest domestic and foreign news on VOI. You present the latest and most recent nationally and internationally.