Most Popular Year In Search On Google Indonesia, From Omnibus Law To Odading

Illustration (Solen Feyissia / Unsplash)

JAKARTA - Towards the end of the year, Google is releasing an annual list that contains a summary of searches for the year 2020. Various search topic trends, describing what has happened this year, including in Indonesia.

"Year in Search shows that 2020 is a time full of challenges, changes, and so many questions. However, we can see that Indonesians are resilient and continue to face these challenges and changes," said Fida Heyder, Head of Consumer Apps Marketing. Google Indonesia in a virtual press conference, Wednesday 9 December.

According to Fida, not only shows resilience and adaptability, but new normal conditions may also provide a new perspective for Indonesia, "such as encouraging new habits, improving skills, and creating breakthroughs," continued Fida.

This year, not only new challenges faced by Indonesians, but they also tried to understand the latest news. For example, national issues such as Omnibus Law, Recession, Pre-Work Cards to culinary, which had gone viral, Odading and WFH.

Trending searches this year also show how Indonesians are moved by action. Like the emergence of the keywords "how to make a hand sanitizer," "how to register SMEs online," "how to become a reseller," to "how to become a newbie YouTuber" are some of the searches that topped the trend this year.

Likewise in the new normal era, which also moves new habits, learning new skills from learning activities to lifestyle. We also found searches such as "Google Classroom," "what is a study quota," "how to get into Google Classroom," to "folding bike" were among the top trending searches this year.

In fact, there has been a growing interest in entertainment from Korea in Indonesia over the past few years, but what is unique is that this year there has been a significant increase in Korean entertainment in many categories ranging from songs, actors or actresses, TV series, to recipes.

List of popular searches on Google (Google Indonesia)

In addition, new habits not only cause changes in reactions, consumption of information and entertainment but also affect lifestyle, even setting new records.

This is clearly reflected in the search results for top trends, from entertaining figures and stories, to works from Indonesia throughout the year.

For example, like the film Tilik, the short film released on YouTube for the first time is one of the trending films this year on Google Search in Indonesia.

As well as new figures and works that fall into various categories of search trends, comedian Bintang Emon, this year was also a year of many departures. Starting from the tens of thousands of lives affected by COVID-19, to the legendary icons who have forever lived in Indonesian culture and society such as Didi Kempot, Glenn Fredly, Omas, and a number of other big names.

In total, 9 categories were announced this year, including Who, Character Departures, National Events, Song Lyrics, What is it, How To, Recipes, Movies and the main list of Search Trends.