JAKARTA - When Twitter Blue started rolling out, the social media offered ad-free articles to attract users. But now, Twitter has stopped the service.
According to a 9to5Mac report, Twitter said it had made the decision to stop effective ad-free articles at the close of business on October 31, 2022.
This indicates that Twitter Blue subscribers are no longer able to access ad-free articles from publishers. The company argued it would plan to focus on other business lines.
With this new rule, the service will no longer feature Twitter label Blue Publisher in articles in the app and will also stop ad-free experiences for loading on publisher websites.
Launching The Verge, Wednesday, November 2, the changes should take effect today, but it looks like Blue subscribers haven't been affected or have received a notification.
Twitter's new boss, Elon Musk, has since said that Twitter Blue subscriptions will experience price increases and include the ability to bypass paywall in articles from select publishers, and other features.
In addition, Musk also plans to reduce his dependence on advertisers. It's still unclear how this feature will work, or when it will officially launch.
The Wall Street Journal reports dropping ad-free articles from service will not affect publishers. According to the media, the program has never attracted enough users to make significant differences in their income. Twitter Blue is less attractive to those who have already paid for the service.
In addition to changing the rules about ad-free articles, Musk also wants to make major changes to the Twitter verification process, change the image of Super Follows as Langganan, and maybe even revive Vine.
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