What's KakaoTalk: The Application Is Oke Banget Creates Business Loh!

KakaoTalk social media platform (Instagram @kakaotalk_global)

YOGYAKARTA - When talking about social media platforms, it may be tempted to stick with the big names you already know, but no one wants to miss the next big thing. And look, we don't want to trigger your FOMO, but have you ever heard of what Kakaotalk is?

Whether you're used to this popular social messaging app or not, it's possible you should start paying attention to it. KakaoTalk is not only safe, but may be important in your digital marketing plans.

Investigate, KakaoTalk (or KaTalk) is a popular messaging app in South Korea. It's a free mobile service offering text messages, voice and video calls, group chats, and more.

Althoughsimilar to Line or WeChat, KakaoTalks actually being around for 12 years. But its popularity has been explored in concentration years, with an increase of over 8 million users worldwide between 2015 and 2021.

You know how to usually say "Let me go to Google" when you think about looking for something? KakaoTalk has reached levels everywhere, with South Koreans often using "Ka-Talk" as a workword (that is, "I'll be your Ka-Talk later").

According to eMarketer, 97.5% of smartphone users in South Korea used the app in December 2020. That's more than 3 times the number of users in the second most popular app, Instagram.

KakaoTalk has become a bloody part of South Korean culture, but you can use it anywhere in the world. You just need internet applications and connections. KakaoTalk is also surprisingly very popular in the Netherlands and Italy, and it's just a matter of time before it can thrive elsewhere.

This platform can connect businesses with a large base of potential consumers around the world. Your KakaoTalk marketing campaign may go far beyond South Korea.

How can you use KakaoTalk for business?

So, there's a lot of potential that hasn't been exploited yet, but how can you use KakaoTalk for your business? Whether it's Kakao ads, Kakao shopping, or customer service, let's see all the things you can do to improve your brand on the platform.

Create KakaoTalk Business Channel

Free to make and easy to maintain, KakaoTalk Business Channel is a great call for business owners who want to enter the platform.

With this tool, you can build a searchable hub for your brand. You can also continue to update your followers with photos, videos, and status updates. Maybe the best of all, you use the built-in smart chat function to communicate in real-time with your clients.

Update your client

There are many ways to advertise your brand on KakaoTalk, and everything is worth your time. You can send direct messages to people on your KakaoTalk Business Channel. This can be used for everything from brand notifications to discount coupons or other special offers.

Jangkau new subscriber

If you want to expand your reach further, you can access Kakao BizBoard. This standalone B2B service allows businesses to share content on various platforms.

With BizBoard, you can create a highly targeted advertising campaign using Kakao Sync.

Special emoticon design

Like other social media apps that have likes weights, KakaoTalk has a strong emoticon presence. The main star is Kakao Friends who are very adorable. They are very popular, they even have their own branded retail stores throughout South Korea.

Of course, it looks like you won't be able to find something iconic like Ryan the beloved lion. But you can still donate a special emoticon to the KakaoTalk oevre. Just register with Kakao Emoticon Studio to design an emoticon that represents your brand.

Immediately sell food (if any)

Some brands may benefit from using KakaoTalk Order, apps taking popular services such as UberEATs or Doordash.

Food ordering services also have a strong boss center. This helps store owners manage their menus, create discount codes and stay in touch with their customer bases.

So after knowing what Kakaotalk is, watch other interesting news on VOI, it's time to revolutionize news!