JAKARTA - CENTENY, a company that has created technological innovations, announced its collaboration with HIPPINDO in accelerating the digitization of retail industry in Indonesia.

The pandemic crisis over the past two years has made many retail companies need to re-imagin change in consumer behavior. The reason is, the pandemic has changed people's shopping behavior drastically.

One of them is the reduced flow of buyers who come to physical stores, which then has an impact on lower income.

Besides being important to be able to read consumer trends and behavior in the future, retail businesses also need to be digitally integrated, because consumers will currently prefer shopping at stores that are already omni-based on channels.

Seeing some of the challenges facing the retail industry today, since July 2022, ENTENY as a company that has created technological innovations in presenting business acceleration and employee happiness has collaborated with the Shopping Center & Employers Association (HIPPINDO) since July 2022.

"This collaboration is also a step taken by VENTENY and HIPPINDO in responding to the dynamics of the retail industry, such as the rapid change in consumer behavior," said CENTENY Founder & Group CEO Jun Waide in a statement received in Jakarta.

Jun also hopes that retail and outlet rental businesses can adopt a more integrated system, to attract a wider market and meet all consumer needs.

According to Jun, not only digitalization needed by the retail industry, employees in related companies also need to continue to develop their potential, especially in balancing the growing flow of Indonesia's digital economy.

One of them is to master new competencies that are relevant to the dynamics of the retail industry today.

Understanding these needs, through this collaboration VENTENY offers an LMS-based competency training program or Learning Management System for employees of companies under HIPPINDO.

Employees get the opportunity to learn new skills effectively and efficiently, and get official certificates that are useful for their careers. Some of the skills provided through V-Academy include language classes, leadership skills, to self-development skills.


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