JAKARTA - Intel plans to remove the nickname Celeron and Pentium processors. The company started doing so in 2023.
In an official blog post quoted on Monday, September 19, Intel announced the separation of the names Pentium and Celeron for its PC and mobile processors. Both will be replaced by the simple branding of Intel Processor.
The company reasoned, they just want to simplify on the pile of their products.
Both to work or play, the importance of PCs becomes clearer along with the pace of technological developments that continue to shape the world. Intel is committed to encouraging innovation to benefit users, and our series of beginner-level processors are critical to increasing PC standards at all price points," said Intel vice president and interim general manager Mobile Talent Platforms, Josh Newman.
"Branding of the new Intel processor will simplify our offerings so users can focus on choosing the right processors for their needs."
Therefore, with this new brand architecture, Intel plans to sharpen its focus on their flagship brands, such as Intel Core, Intel Evo, Intel vPro.
For information, Pentium branding was reintroduced in 1993, and Celeron followed five years later in 1998. Both are linked to current entry-level basic products. Pentium is known for its high performance at least until the Intel Core CPU debuted in 2006.
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