InMobi Integrates Mobile Supply With Yahoo Demand-Side Platform For Direct Advertiser Access

Supply Path Optimization Provides Clear and Transparent Access for Audience (photo: InMobi)

JAKARTA - Leading content, monetization and marketing technology provider, InMobi, announced the integration of the supply-side (SSP) InMobi Exchange platform with the Yahoo demand-side (DSP) platform.

The integration of these two platforms can give advertisers, brands and media buyers across Yahoo's global client portfolio direct access to premium in-app supply and a large global user base.

Previously, InMobi's substantial supply for an international audience was only available through third-party exchanges for Yahoo. This collaboration provides live inventory supported by a software development kit (SDK), without intermediaries, creating seamless supply line optimization for advertisers worldwide and providing greater transparency and efficiency for buyers.

InMobi's extensive and stable publishing partner link directly to Yahoo's DSP will provide enhanced monetization capabilities and increased coverage with premium Fortune 500 brands.

Yahoo's multi-channel DSP is amplified by more than 200 trillion data signals, enabling efficient and optimized reach and relevance. Yahoo works closely with key suppliers in the industry, including its own SSP, to provide advertisers and brands with strong inventory opportunities, while driving supply optimization.

“Supply line optimization is a critical element that many across the industry focus on,” said Kunal Nagpal, Senior Vice President and General Manager, Publisher Platform and Exchange, InMobi, in a press release received on Monday, July 4.

Nagpal also said that this partnership provides advertisers with a direct path to Yahoo DSP with greater efficiency in preparing and optimizing campaigns to better reach their target audience.

Managing Director, APAC, InMobi, Rishi Bedi said, they are very excited about this new partnership.

“InMobi is the largest and most trusted mobile exchange globally to drive real connections with today's consumers. With this integration, Yahoo DSP clients globally will now have direct access to the reach and transparency of InMobi Exchange."

According to Elizabeth Herbst-Brady, Yahoo's Vice President of Global Revenue and Client Solutions, they cultivate a diverse and robust premium supply.

"By working with InMobi, we are creating a more direct view for advertisers and driving transparency and optimization opportunities," he said.