JAKARTA – Leading consumer intelligence companies, Talkwalker and Hootsuite, global leaders in social media management, released the Brand Love 2022 report. Every year, Talkwalker uses its consumer intelligence capabilities to analyze more than 1,500 brands to find out which brands are most loved. .
This year, a number of well-known brands from various product categories that are also in Indonesia, such as Lifebuoy, Nescafe, Yakult and OPPO are included in the top 50 brands globally, along with other international brands such as Asics, Jimmy Choo, Fjällräven, Apple, and many more. much more.
The report, which is the result of a collaboration with Hootsuite, also includes a number of tips that can be directly applied by brands to make them more loved by consumers.
This report uses an improved methodology to compile the Talkwalker Brand Love Index. With more than 10 years of client research experience, and in-depth case analysis, this index identifies three important things to monitor brand love, namely Passion, Trust and Customer Satisfaction (CSAT).
These three things were obtained after analyzing more than 2.6 billion conversations on social media, news, blogs, and reviews to identify brands that consumers really care about.
"This year is the third time Talkwalker has compiled a Brand Love report," said Elena Melnikova, Talkwalker CMO in a release.
Melnikova also said that every year a clear picture is revealed of what drives consumers' passion at that time.
"Consumer priorities, values and behavior change constantly, and only brands close to their consumers can overcome these challenges and adapt. These are the brands that nurture and grow their brand love. Love your customers, and consumers will love you too. ," he continued.
Last year, there was an increasing focus on sustainability around the world, especially regarding the impact brands have on a social, economic or environmental level.
A total of 50 brands have prioritized sustainability efforts. We can see this as something that is not only a consumer priority, but an important brand strategy that can help create brand love or vice versa.
“As a marketer, what I have learned in the past year and a half is that traditional ways of advertising have changed drastically. Brands that put authentic and bold creativity at the heart of their plans are the ones that are most loved,” said Maggie Lower, CMO, Hootsuite.
"This year's Brand Love report features exclusive examples that can teach us lessons about how companies innovate and connect with their audiences in a variety of ways to build loyalty and engagement."
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