Samsung Indonesia Officially Appoints ALVA As Its New Digital Partner

ALVA x Samsung (ALVA)

JAKARTA - ALVA, as a digital powerhouse, has won a pitch from Samsung Indonesia as a global technology brand that carries a mission to reimagine what's possible. After going through a rigorous selection process, Samsung Indonesia appointed ALVA to manage Corporate Marketing Strategy, Brand Stewardship, Campaign Ideation & Development Online Store Content Development.

“We are excited to be Samsung's new digital partner in Indonesia. Our entire team is also honored by this new opportunity to collaborate with Samsung Indonesia while conveying all our strategic thoughts going forward, especially about how we really want to integrate a brand and eStore in today's era to present creative solutions that can have an impact in the business world. ” said the Founder of ALVA, Reza Akbar.

Samsung Indonesia has a long history of creating a variety of products, technologies and other experiences to make life much better than before. Samsung Indonesia continues to push for changes through new standards in technology for various needs in the future.

A SEIN representative revealed to ALVA that during the pitch process, ALVA showed a very good understanding of Samsung Indonesia's business and consumers. Through this collaboration, ALVA will show how Samsung Indonesia continues to present various innovations, which include new digital marketing strategies to provide more information regarding Samsung products and services to all consumers.

On the same occasion, ALVA will also prepare a series of creative digital campaigns in a long-term partnership for Samsung Indonesia, such as creating an expert workforce who is ready to provide data-based digital services, creating effective creative solutions, while maintaining work speed, process effectiveness. , as well as cost efficiency.

This appointment also complements the latest announcement in the collaboration between Olrange and Flock Creative Network (FCN) in establishing a digital group called ALVA Holding Group, consisting of Olround, Froyo Story, and Maleo in September 2021. This collaboration will focus on maximizing the potential of other digital ecosystems in order to continue to grow. Several brands that have collaborated previously include Pocari Sweat, Dettol, Hyundai, TMRW by UOB, Standard Chartered, Pepsi, Samsung, AIA, and Tokopedia.