JAKARTA – The world of virtual metaverse has been ogled by various big companies in the world. Most recently, the leading watch and jewelry retailer based in the United States, Jacob & Co. marked their entry into that virtual world by releasing the world's first metaverse watch. Thanks to a partnership with UNXD, the company released a watch called the Astronomica Metaverso.
Reporting from NFT Evening, Astronomica Metaverso is a collection that depicts the universe in various forms. Jacob & Co. made the watch based on a collection entitled Astronomia line which shows several depictions of the universe.
In addition, they will release three of the first eight watches in the collection next Wednesday. The company says all the watches are inspired by the planets of the solar system except Pluto. Jacob & Co. released the first three timepieces named Venus and Mars: unique physical clocks with NFT. This is not their first venture in the NFT space. In April 2021, Jacob & Co. launched an NFT watch called the SF24 Tourbillon. The collection was successfully sold at a price of 100 thousand US dollars or Rp. 1.4 billion in an auction.
CEO of Jacob & Co. Benjamin Arabov said that the company used special comics and cinematic films to showcase the story and create the lavish collection. Arabov himself calls it the crypto comic culture. The man says they want crypto enthusiasts to indulge his imagination. At the same time, unlock new experiences through the company's latest collection.
Owners of the Astronomica Metaverso metaverse watch themselves can use the NFT watch as a membership card. It enables future owners of digital, physical and experiential facilities. not only that, the owner of the latest collection also allows him to take part in the activities of Jacob & Co. in the future.
Response from UNXD
The two co-founders of UNXD, Shasi Menon and Nick Gonzalez, said they were impressed that luxury watches were a major part of the launch of the collection.
“Physical watches demonstrate the deep commitment of Jacob & Co. to do something really innovative in this area,” Menon said. "We're excited about this deeper commitment to this space and we think we'll get a response from collectors."
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