JAKARTA - The virtual world or metaverse has recently become a hot topic of discussion, until Facebook has also changed its name to Meta, which means the company will put forward the new world.
With the metaverse growing rapidly, it is claimed by 2026, as many as 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, school, social or entertainment.
This report is based on an analysis by research firm Gartner which defines the metaverse as a collective virtual shared space. The space is created by the virtual convergence of physical and digital reality.
"Metaverse is persistent, providing an enhanced immersive experience," says Gartner.
The company also expects that the complete metaverse will be device-independent and will not be owned by a single vendor.
"It will have its own virtual economy enabled by digital currencies and non-fungible tokens (NFT)," Gartner said.
With the metaverse people will replicate or increase their physical activity there. However, this will certainly have an impact on the businesses that interact with consumers on a daily basis, as well as how the work gets done.
Therefore, every company will provide their employees with better engagement, collaboration and connection through immersive workspaces in virtual offices.
Meanwhile, the business sector does not need to create their own infrastructure to do so because the metaverse will provide the framework.
In the metaverse, people can also buy digital land and build virtual homes or shop in virtual malls through immersive commerce.
Therefore, there is no doubt that the metaverse will enable companies to expand and improve their business models in an unprecedented way.
By 2026, Gartner expects 30 percent of the world's organizations to have products and services ready for the metaverse, so all organizations should develop digital business strategies that leverage the built-in infrastructure and participants of the metaverse from now on.
At the same time, adoption of metaverse technologies is nascent and fragmented, but Gartner warns organizations can invest heavily in certain metaverses.
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