Instagram Starts Trial Of New Cuan Feature For Creator Content, Here's The Cost!

Instagram has started testing its subscription feature for users in the United States. (photo: doc. instagram)

JAKARTA - Instagram began testing its subscription feature with users in the United States (US) for a small number of creator content today.

Later, content creators will provide exclusive content such as Live and Stories, only for users who subscribe. Users or fans will pay a monthly fee to access the special content.

Fans will also get a purple badge with their username that signifies their status to the creator. In this trial, Instagram involved at least 10 content creators in the US including basketball player Sedona Prince, Olympian Jordan Chiles and astrologer Aliza Kelly.

The tech giant charges prices ranging from US$0.99 to US$99.99 per month, and content creators can set prices for their subscriptions.

Co-head of Instagram Products, Ashley Yuki, said that Instagram will not cut creator content subscription revenue until 2023. So all creator content revenue from today is 100 percent for them.

"I'm excited to continue building tools for content creators to make a living doing creative work and soon to put these tools in the hands of more content creators," Meta CEO Mark Zuckerberg said in a Facebook post. , January 20.

Facebook also has its own version of a subscription program for their creator content. Through his video upload, again, the boss of Instagram, Adam Mosseri, stated that the subscription feature is one of the best ways for influencers and content creators to earn the income they can predict.

Some content creators have monetized Instagram features like Close Friends by charging off-platform fans for access to Stories. It is not known for sure when this subscription feature can be expanded globally.

Instagram and Facebook aren't the only companies launching subscription models to compete with platforms like TikTok. In 2021, Twitter introduced Super Follows, but some content creators are starting to offer additional subscription content off-platform, such as Patreon or Substack.