Facebook Protests IOS 14 Update Makes Ad Company View Decrease

ilustrasi Facebook (Image Credit: NeonBrand / Unsplash)

JAKARTA - Apple has long introduced various privacy protection features on the iOS and macOS platforms. But unfortunately, this protection feature makes some ad companies lose money, including Facebook.

Launching from CNBC, Facebook acknowledged that the upcoming Apple iOS 14 update could lead to a decline of more than 50 percent in the advertising business. Because iOS 14 provides options for users to prevent advertisements from entering their devices.

As a result of this, it is likely that the advertising business will lose their target market. In addition, the biggest impact will also be on the Audience Network, a Facebook service that allows advertisers to target users even when they are using non-Facebook applications.

"This is not the change we wanted, but unfortunately Apple's update to iOS 14 has forced this decision. That the update could make Audience Network very ineffective on iOS 14," Facebook said in a blog post, Thursday, August 27.

Even though it is difficult, Facebook will review the number of losses that developers or publishers may get due to losing their ad target market. Where Facebook says more than 1 billion users, at least see one ad column that is attached to the Audience Network every month.

It is known that the advertising accounts for most Facebook businesses, and the company's ad targeting practices have long been controversial. Apple, meanwhile, has repeatedly praised its commitment to protecting user privacy by preventing anyone from freely accessing user data.

Apple's operating system is the second most popular in the world after Google's Android. The company announced it was testing iOS 14 in June, and plans to launch alongside the iPhone 12 later this year.