JAKARTA - LinkedIn is a new player in live audio-based social media. The feature, which has been tested since March last year, is scheduled to launch this month, in beta.
Just like the Clubhouse, in LinkedIn Live the virtual event organizer will be the host or host. Users can specify what events they will host. The host can also moderate the discussion, while participants can talk to each other during the event.
Events held will run on internal tools that LinkedIn has created. When launched later this month, LinkedIn Live will include tools to run interactive content end-to-end, without the need for third-party software.
“Our philosophy is to put the organizers in control. We want to make it easier to host virtual roundtables, any chat, and more. Some may want the event to be more formal, or less formal. Some may want to communicate with their audience, to open up. We provide interactivity and professional support," said LinkedIn Product Manager, Jake Poses.
Over the past year, LinkedIn has been experimenting with other features such as a paid ticket option which started testing in September last year, although for now, Poses confirms that the interactive event is launching as a free service, with no ticket purchases at this time.
LinkedIn has been working to develop a wider and more active Creator community in recent months. To this end, he even launched a $25 million fund and incubator last fall.
Poses says that now 1.5 million Creators have been granted access to use LinkedIn Live. Poses added that over time LinkedIn also hopes to get larger businesses and organizations to build events on LinkedIn.
However, with a larger organization, often comes a bigger budget, more infrastructure aimed at higher production values, and it is likely that ticket sales and other services will soon be implemented.
For information, LinkedIn is not alone in adopting the Clubhouse feature on its platform. Other big tech companies making their own live audio room versions are Facebook, Twitter and Discord.
LinkedIn may be a little late, but its format may prove successful in the long run, with many of its users eager to learn from those willing to share their knowledge, and experience. Thus quoted from TechCrunch and Engadget, Friday, January 7th.
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