JAKARTA - The boss of Instagram, Adam Mosseri, in a short video on his official Instagram and Twitter accounts towards the end of the year conveyed what his social media priorities and plans will be in 2022.
Considering that video content is consumed this year, Mosseri plans to duplicate the features and tools for videos on Instagram next year. Most likely, Instagram is again on a mission to beat TikTok.
"We have to rethink what Instagram is because the world is changing fast and we have to change with it," Mosseri said.
"Instagram will consolidate all of our video products around Reels and continue to develop those products."
Instagram has made several changes to the way it handles videos in recent months. In October, IGTV brought longer videos to the main feed tab. However, users need to tap on Reels to watch the full video.
Citing TikTok's strategy, Mosseri said Instagram will introduce more monetization tools to help content creators make a living. Apart from that, Instagram will also focus on messaging, possibly the main way people communicate online and transparency in 2022.
Further compiled from Engadget, Wednesday, December 29, Instagram will also double its work on control tools. Seen earlier this month, Instagram already announced it would add parental controls. Likewise with chronological feeds.
In the short video, Mosseri also says the updates Instagram is making this year are centered around giving users more control over their experience. Such as features such as sensitive content control, the ability to hide the number of likes and Hidden Words in direct messages.
Unfortunately, that feature didn't work out for Instagram in 2021. In fact, with Instagram Kids being delayed amid security concerns.
Previously, whistleblower Frances Haugen pointed out that Meta is aware of how Instagram can impact teens' mental health. Because of the case, Mosseri testified to the US Senate earlier this month that Instagram would offer transparent access.
"(We will offer) meaningful access to data so that third-party researchers can design their own studies and make their own conclusions about the effects of well-being on youth," said Mosseri.
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