A Row Of New Facebook Features For Content Creators Get Closer To Fans

Facebook Live finally got an update. (photo: doc. facebook)

JAKARTA - After a long time, Facebook Live finally got an update, and now Meta also allows content creators to engage with fans during their live broadcasts.

Facebook's parent company is rolling out a series of new features including the Polls feature, support for broadcasts with four people via the Live With feature, comments feature, new upload formats, support for adding links to broadcasts and Live in Stories, which allows content creators to share their live streams with Facebook. Facebook Stories.

Meta Platform Inc. CEO, Mark Zuckerberg said in the next few weeks there are still many updates to come. Among these newly announced features, one of the most requested is Featured Links.

This feature will allow content creators to add website links to their live streams that can be used to direct fans to personal blogs, donation opportunities, shopping sites, and more. In addition, content creators can also add multiple links to the live broadcast that viewers can visit without leaving the video.

Furthermore, the Live With feature now supports a total of four people, one host and up to three guests. Content creators can now also add polls to live videos on mobile devices.

Compiled from TechCrunch, Friday, December 10, Meta has also redesigned the Fan badge experience, to make it easier for content creators to see which fans supported them when viewing comments, where a badge appears next to a fan's name.

This feature will test a new experience that gives content creators an easy way to find out who their most loyal fans are by placing that fan in a special Front Row section of a live broadcast, similar to the Clubhouse feature.

The company is also rolling out support for Live in Stories, which allows content creators to find their live videos at the top of the News Feed. With this feature, content creators can share their live stream to Facebook Stories to maximize discovery.

When creators comment on a public post, they'll have a Follow button next to the name and post they're commenting on and it'll appear in their followers' feed. Meta also adds the ability for creators to react and respond quickly to comments from their notifications.

That's when the company starts testing a new post format called Spotlight Conversations, which is designed to allow content creators to better connect with their community. Creators can also cross-post from Facebook to Instagram and they can now quickly create new videos directly at the top of Facebook Watch.

The list of new features above signify a hefty improvement to the content creator experience on Facebook, which can sometimes seem less important to companies than Instagram. With this new feature, it is claimed that content creators can still survive on the social network with the blue logo.